By Sheikh Imtiyaz
email: imtiyaz11@gmail.com
Prime Minister Narendra Modi has once again shown his ability to connect policy with people’s lives in the most meaningful way. In a heartfelt letter to every citizen on 22 September, he invited the nation to celebrate the “GST Bachat Utsav” this festive season. His message was simple yet powerful: “Lower GST rates mean more savings for every household and greater ease for businesses.”

This announcement is more than just a tax reform—it is a vision of economic empowerment for ordinary Indians. The Prime Minister’s emphasis on “Bachat,” or savings, reflects his deep understanding that prosperity begins at home. By lowering GST rates and rationalising slabs, the government has created an environment where every family can enjoy more purchasing power and every business can thrive with reduced compliance burdens.
The reforms themselves are sweeping and people-centric. By simplifying the GST structure to fewer slabs, and aligning essential commodities with lower rates, the government has made sure that the benefits directly reach the common man. Whether it is household goods, insurance, transport, textiles, or healthcare—almost every sector has something to gain. The vision is clear: savings in the hands of consumers, renewed demand for businesses, and a stronger, self-reliant economy.
What makes this initiative stand out is its timing. Festivals in India are moments of togetherness, joy, and spending. By launching the GST Bachat Utsav on the eve of Navratri and the festive season, the Prime Minister has beautifully merged cultural sentiment with economic foresight. Families will find themselves spending with confidence, and shopkeepers will witness a boost in sales. It is a true win-win.
Critics may argue about the fiscal impact or question how quickly retailers will pass on benefits, but the larger picture cannot be missed. This is not just about numbers on a balance sheet—it is about trust in governance. For years, indirect taxes were seen as a burden; today, under Modi’s leadership, they are being transformed into an instrument of relief. The GST reform is no longer a technical exercise; it has been turned into a people’s festival.
It also aligns with the Prime Minister’s broader call to support “Made in India” products. By encouraging consumers to buy local during the GST Bachat Utsav, Modi has tied tax reforms to national self-reliance and job creation. Every rupee saved, every Indian product bought, strengthens not just households but also India’s manufacturing base.
The symbolism is powerful. In Modi’s vision, governance is not a distant exercise carried out in Delhi—it is something that touches every citizen’s life, from a homemaker budgeting for Diwali to a small trader selling goods in a village bazaar. The GST Bachat Utsav is a reflection of that philosophy: governance as celebration, economics as empowerment.
In the days to come, as prices soften and savings become visible, the wisdom of this move will speak for itself. For now, the message is clear—India is entering the festive season with more confidence, more resources in households, and a stronger sense of national pride.
Prime Minister Modi has not merely announced a tax reform; he has gifted the nation a festival of savings. And in doing so, he has once again proven why his vision resonates so deeply with the people of India.