Government Revises Advertisement Rates for Print Media; New Slab Structure Approved
New Delhi, November 17, 2025:
The Ministry of Information and Broadcasting has approved a revision in the rates of Government advertisements in print media following the recommendations of the 9th Rate Structure Committee (RSC). The decision comes after the Committee, constituted under the chairmanship of AS&FA (I&B) on November 11, 2021, reviewed the existing rates last approved in January 2019.
According to the Office Memorandum issued by the Ministry, the revised rates for black-and-white advertisements have been increased from ₹47.40 to ₹59.68 per sq. cm. for one lakh copies of dailies. The revisions are based on extensive analysis conducted by the 9th RSC.
The Ministry has also accepted the Committee’s recommendations on the new slab structure for dailies, unbound weeklies, bi-tri weeklies, fortnightlies, and monthlies. The revised rate chart outlines the applicable advertisement rates across different circulation groups, beginning from 500 copies up to 1,00,000 copies.
Additionally, the memorandum specifies mille-rates for publications with circulation above one lakh copies. Differential rates for preferential page positioning have also been approved, with premiums applicable based on CBC’s guidelines.
The revised structure aims to rationalize advertisement pricing and ensure fair compensation to publications across the country.
