Mumbai: Fourteen people died and over 70 were injured when a massive billboard collapsed during a fierce storm that battered Mumbai Monday evening.The 100-foot billboard, situated opposite a fuel station in the Ghatkopar area of Mumbai, succumbed to the ferocity of the storm, crashing down with alarming force, directly onto the fuel station below. CCTV footage from the area captured the metal structure tearing through the roofs of several cars before thudding on the ground.Search and rescue mission is currently in progress. The NDRF has dispatched two teams to assist in collaboration with the Mumbai Fire Brigade and other involved agencies.The hoarding was erected by Ego Media on a plot which has been leased to the Police Welfare Corporation by the Maharashtra government’s Police Housing Division. There are four hoardings from Ego Media on the premises, one of which collapsed Monday evening. Mumbai Police registered a case against the owner of Ego Media, along with others implicated in the incident.Although Ego Media was granted permission for all four hoardings, including the one that fell, by the Assistant Commissioner of Police (Railways), no authorisation or No Objection Certificate (NOC) was obtained from the BMC before installation. Consequently, the BMC has issued a notice to the Railway Police’s ACP and the Railway Commissioner, demanding the cancellation of all permissions granted by the Railways and the removal of the hoardings









